In late 2005 one of Nuricon’s existing Principals introduced it to a world class oilfield equipment manufacturer who was not represented in Pakistan and was interested in expanding its sales in this market which was dominated by one of its largest competitors. The competitor had had a presence in Pakistan for well over 70 years and was deeply entrenched to the extent most of its sales were on a single source basis. Through its market intelligence Nuricon was aware that this company had become complacent and that Customers were not happy with it and were looking for an alternative source of supply. Nuricon exploited this weakness and successfully introduced the new Principals’ products in the Pakistan market. Nuricon worked collaboratively with the new Principal by explaining its products’ unique features to its Customers, advising Customer requirements to the Principal and providing price guidance as a result of which market penetration was successfully achieved. Customers have consistently appreciated the quality of this Principals’ products and the after sales support provided by Nuricon. Its market share continues to grow and in a span of 13 years it is now in excess of 50%.